Website Design & Development
Project Summary
Au Naturale is a visionary resort concept set in Puerto Rico, designed to celebrate natural beauty and laid-back luxury. Before construction even began, we created a website to communicate the vision to investors, spark early interest from potential guests, and establish a strong digital presence for the brand.
Overview
Au Naturale Resort is a visionary wellness and lifestyle hospitality project founded by Will Medina. Will came to us with a clear goal: to build an engaging digital presence that reflects the spirit of the resort and sets the stage for future investment and brand growth. We collaborated to create a site that introduces the project to the world, showcases its key features, and generates early excitement ahead of development.
Scope of Work
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Concept translation into visual web format
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UX strategy and content planning
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Custom website design and development
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Mobile-first implementation and optimization
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SEO groundwork to support SEM and social campaigns
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Visual storytelling and space showcase
The Challenge
With the resort still in the development phase, our task was to craft a compelling, future-facing website that could communicate the potential of the project to stakeholders, without relying on final photography or finished amenities. The site needed to feel aspirational, grounded, and investor-ready — while staying true to the relaxing, sensual spirit of the brand.
The Process
We began by translating the client’s vision into a digital narrative, defining the structure and content that would best express the resort’s offerings. We organized the site around distinct spaces — the daytime restaurant, the vibrant nighttime bar, the tranquil spa — while showcasing Puerto Rico’s natural beauty through curated imagery and thoughtful design. The build focused on visual engagement, clear messaging, and smooth navigation.
UI/UX Design
We designed the website to reflect the natural beauty of Puerto Rico and the distinct moods of each resort space. The spa section evokes a sense of calm and renewal, while the daytime restaurant feels bright and welcoming. For the evening bar and lounge, we introduced a darker, moodier palette with a subtle neon touch to convey a vibrant nightlife atmosphere. The result is an immersive digital experience that previews the resort’s future offerings while maintaining a cohesive and elevated brand identity.
The Collaboration
We partnered closely with Will Medina, the visionary behind Au Naturale, to refine the messaging and tone of the site. Throughout the project, we maintained open communication to ensure the website captured the emotional and experiential essence of the resort concept. His insights helped shape a site that feels warm, modern, and full of promise.
The Outcome
The result is a sleek, investor-facing website that brings the Au Naturale concept to life before a single room is built. The platform has helped generate early buzz, align stakeholders, and lay the foundation for marketing campaigns. With a flexible structure, strong SEO, and immersive design, the website is ready to grow alongside the brand as the resort takes shape.
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